Summary
Problem Statement
A dynamic fashion retailer boasting over 100 offline stores is venturing into the world of D2C e-commerce by establishing its own online store. The company's vision is to seamlessly integrate its extensive offline inventory into its D2C store and eventually expand to include listings on various marketplaces.
Solution
The brand connects its ERP with Zadinga Enterprise, enabling real-time access to warehouse inventory data.
Introduces the Zadinga Billing Solution within offline stores, enabling centralised inventory management across both offline and online locations through the Inventory Management System.
Develops a customised D2C store using the Zadinga e-commerce suite and seamlessly integrates its existing Shopify store with the suite.
Streamlines order and shipment management by utilising the Zadinga Order Management System.
Quantifying Solution Outcomes
90%+ SKUs available at all locations
1400+ SKUs being managed
30% savings realised by avoiding redundancy
In an age when digital commerce reigns supreme, traditional retailers face a critical decision: adapt or risk becoming obsolete. For a dynamic fashion retailer with a rich history and over 100 thriving offline stores, this challenge presented an opportunity for evolution rather than extinction. Their bold vision? To seamlessly transition into the world of direct-to-consumer (D2C) e-commerce by establishing their own online store, all while maintaining the integrity of their extensive offline inventory. This journey of transformation would not only involve entering the digital realm but also extending their reach to various online marketplaces.
The Challenge of Going Digital
For a fashion retailer with a strong presence in brick-and-mortar stores, venturing into the digital realm was a significant leap. The first challenge was to bridge the gap between their offline and online operations, ensuring that their customers could enjoy a unified shopping experience across all touchpoints.
The problem statement was clear: How could they integrate their vast offline inventory into their D2C online store while maintaining centralised control over inventory management, and eventually expand to multiple marketplaces seamlessly?
An End-to-End Solution: Zadinga Leading the Way
To address these challenges head-on, the fashion retailer decided to partner with Zadinga Enterprise. Here's how they transformed their traditional brand into a thriving digital force:
ERP Integration with Zadinga Enterprise: The journey began with connecting their ERP system to Zadinga Enterprise. This integration provided real-time access to warehouse inventory data. With a click of a button, the retailer's team could now view stock levels across their offline and online locations instantly. This level of transparency was instrumental in managing inventory efficiently and ensuring that popular items were always in stock.
Introducing Zadinga Billing Solution: To centralise inventory management across both offline and online locations, the fashion retailer introduced the Zadinga Billing Solution within their brick-and-mortar stores. This solution acted as a bridge between the physical and digital worlds, allowing for seamless inventory synchronisation. Now, whether a customer made a purchase in-store or online, the inventory levels were instantly updated, avoiding any discrepancies.
Customised D2C Store with Zadinga E-commerce Suite: To establish a robust online presence, the retailer leveraged the Zadinga e-commerce suite. This allowed them to create a customised D2C store tailored to their brand. Furthermore, they seamlessly integrated their existing Shopify store with the Zadinga suite. This integration streamlined the management of online listings, pricing, and product information, ensuring a consistent brand experience.
Streamlining Order and Shipment Management with Zadinga: To efficiently manage the influx of online orders, the fashion retailer utilised the Zadinga Order Management System. This centralised hub simplified order processing and shipment management. Whether a customer placed an order on the D2C store or through a marketplace listing, the system streamlined fulfilment, reducing the risk of errors and improving overall customer satisfaction.
Evaluating the Achievements
The transformation brought about by this holistic solution was nothing short of remarkable:
Over 90% of SKUs Available at All Locations: Through real-time inventory management, the fashion retailer ensured that over 90% of their products were consistently available at both offline and online locations. This meant that customers could enjoy a seamless shopping experience regardless of where they chose to shop.
Managing 1400+ SKUs: With the power of Zadinga's solutions, the retailer efficiently managed over 1400 SKUs, a feat that would have been daunting without centralised control and real-time inventory data.
30% Savings Realised by Avoiding Redundancy: The integration of offline and online inventory management systems saved the retailer a substantial 30% by avoiding redundancy and overstocking. This reduction in operational costs translated directly into increased profitability.
The journey of this traditional fashion retailer from offline stores to the digital realm showcases the power of strategic technology integration. By partnering with Zadinga and leveraging its suite of solutions, they not only bridged the gap between their brick-and-mortar and online operations but also set the stage for seamless expansion into various online marketplaces. This transformation not only ensured the survival of a traditional brand but also propelled it into a new era of growth, profitability, and customer satisfaction. It serves as a shining example of how innovation and technology can breathe new life into even the most established of businesses.
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