Summary
Problem Statement
A prominent conglomerate is set to introduce a brand-new line of paints. Its strategic goal is to establish itself as the top choice among painters and paint contractors.
Solution
Brand undergoes onboarding to the Zadinga Distributor Management System.
Sales team adds painters and contractors within their geographical area to a whitelist.
Sales team facilitates the onboarding of painters to the Zadinga Distributor Management System (DMS), enabling painters to transparently track incentives and redeem rewards in real-time.
Painters also utilise the app for training purposes and to showcase products.
Quantifying Solution Outcomes
50% increase in brand awareness among painters and paint contractors.
30% painters begin to view it as their preferred new brand.
20% of the total revenue is generated from the loyalty programme.
In the highly competitive world of paint manufacturing, capturing the attention and loyalty of painters and contractors can be the key to success. For a prominent conglomerate poised to introduce a new line of paints, this challenge presented an opportunity to not only establish itself as a top choice but also to create a lasting bond with the influencers in the industry.
The Challenge of Standing Out in the Paint Industry
With a brand-new line of paints on the horizon, the company faced the daunting task of breaking into a market already saturated with well-established competitors. Their strategic goal was crystal clear: they needed to become the preferred choice among painters and paint contractors. To achieve this, they recognised the importance of fostering a strong and loyal relationship with these influential stakeholders.
Zadinga's Leading Role in Crafting a Solution
To tackle this challenge head-on, the company turned to Zadinga Enterprise. Here's how they built their strategic advantage through an influencer loyalty programme:
Onboarding to Zadinga Distributor Management System (DMS): The journey began with the conglomerate undergoing onboarding to the Zadinga Distributor Management System. This step laid the foundation for transparent communication and efficient management of influencers within their geographical areas.
Whitelisting Influencers: The sales team played a crucial role in identifying and adding painters and contractors within their respective geographical areas to a whitelist. This whitelist served as the basis for building a network of trusted influencers.
Onboarding Painters to DMS: To empower painters and paint contractors, the sales team facilitated their onboarding to the Zadinga DMS. This system not only allowed influencers to transparently track incentives but also enabled them to redeem rewards in real-time. This transparency was a crucial factor in building trust and loyalty.
Showcasing Products and Acquiring Training: The system became a valuable training tool, allowing painters and contractors to stay updated on the latest products and techniques. It also served as a showcase platform for the company’s products, allowing influencers to highlight the quality and benefits of their paints to potential customers.
Analysing the Results
The implementation of the influencer loyalty programme brought about a series of impressive outcomes:
50% Increase in Brand Awareness: One of the primary objectives was to increase brand awareness among painters and paint contractors. Through targeted engagement and incentives, the company achieved a remarkable 50% increase in brand recognition within this influential group.
30% of Painters Preferred the New Brand: Building loyalty was key to the programme's success. As a result, 30% of the painters and paint contractors began to view the brand as their preferred choice. This shift in preference was a testament to the effectiveness of the loyalty programme.
20% of Total Revenue from the Loyalty Programme: Beyond brand awareness and preference, the loyalty programme had a substantial impact on the company’s revenue. An impressive 20% of the total revenue was generated directly through the programme. This not only validated the investment but also showcased the programme's potential for continued growth.
The journey of the conglomerate to launch an influencer loyalty programme demonstrates the power of strategic engagement and innovation in building a strategic advantage. By partnering with Zadinga and leveraging their Distributor Management System, the conglomerate not only established brand awareness but also created a loyal network of influencers who viewed their brand as the preferred choice. This loyalty, in turn, translated into a significant boost in revenue. This is a compelling use case of how businesses can thrive in competitive markets by focusing on building strong relationships with key influencers in their industry.
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