Decentralised D2C: Last-Mile Fulfilment Through Traditional Channel

Summary

Problem Statement

A prominent electrical brand aims to expedite the delivery and installation of traditionally heavy goods which typically take 2-3 days to reach customers.

Solution

• Implements Zadinga’s Distribution Management System (DMS) and Billing POS in both company-owned shops and franchise dealers. This allows dealers to upload their real-time inventory on the DMS and facilitate order collection. Dealers also gain the ability to track their incentives seamlessly.

• The brand integrates its online store with the Zadinga e-commerce suite and incorporates logic for order-sharing, taking into account location and stock availability.

• A dealer receives an order from a nearby customer through the brand's D2C store, accepts the order, and successfully instals five fans and tubelights on the same day.

Quantifying Solution Outcomes

80% reduction in delivery time

50% improvement in user preference

2x growth in store GMV

30% margin improvement per order

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In a world where time is of the essence, expedited delivery and installation services are often the key to satisfying customers. For a prominent electrical brand, renowned for its quality products, the challenge was clear: how to significantly reduce the delivery and installation time for traditionally heavy goods, which traditionally took 2-3 days to reach customers.

The Challenge of Swift Delivery and Installation

In the electrical industry, ensuring that customers receive their products promptly and efficiently is vital. Heavy items such as fans, which are often essential for households, must be installed quickly to meet customer needs. The brand recognised that they needed to expedite their delivery and installation processes to provide superior service and stay ahead in the competitive market.

Innovative Transformation: Zadinga’s Key Role

To tackle this challenge head-on, the electrical brand turned to Zadinga Enterprise. Here's how they transformed their delivery and installation services:

• Implementing Zadinga's Distribution Management System (DMS) and Billing POS: The journey began with the implementation of Zadinga's DMS and Billing POS in both the company-owned shops and franchise dealers. This allowed dealers to upload their real-time inventory on to the DMS, facilitating seamless order collection. Importantly, dealers gained the ability to track their incentives in real-time, adding transparency to their operations.

• Integrating the Online Store with Zadinga E-commerce Suite: To expedite the delivery process, the brand integrated its online store with the Zadinga e-commerce suite. This integration was incorporated with a logic for order-sharing, taking into account the customer's location and the stock availability at nearby dealers. This intelligent allocation of orders significantly reduced delivery time.

• Streamlining Order Acceptance and Installation: A pivotal part of the solution was empowering dealers to receive and fulfil orders efficiently. A dealer could now receive an order from a nearby customer through the brand's Direct-to-Consumer (D2C) store, accept the order, and successfully instal heavy items like fans on the same day. This rapid turnaround ensured that customers received their products promptly, often on the very day they placed their order.

The Metrics of Achievement

The implementation of this innovative solution brought about a series of remarkable outcomes:

• 80% Reduction in Delivery Time: One of the primary objectives was to expedite the delivery and installation process. Through intelligent order-sharing and improved logistics, the brand achieved an impressive 80% reduction in delivery time. What used to take 2-3 days was now delivered and installed in a matter of hours.

• 50% Improvement in User Preference: Swift delivery and installation naturally led to a 50% improvement in user preference. Customers appreciated the brand’s commitment to providing not only quality products but also exceptional service. This preference played a significant role in boosting customer loyalty.

• 2x Growth in D2C Store GMV: The growth was not limited to improved service; it also translated into substantial business growth. The brand witnessed a twofold increase in the Gross Merchandise Value (GMV) of its Direct-to-Consumer (D2C) store. This surge in online sales was a testament to the effectiveness of their new approach.

• 30% Margin Improvement per Order: Efficient logistics and order allocation not only reduced delivery times but also optimised costs. The brand realised a substantial 30% margin improvement per order, enhancing the profitability of each transaction.

The journey of this electricals brand to expedite delivery and installation services showcases the power of innovative technology in transforming customer experiences. By partnering with Zadinga and leveraging their Distribution Management System (DMS), the brand not only significantly reduced delivery times but also achieved remarkable business growth. This transformation not only ensured customer satisfaction but also solidified the brand's position as an industry leader committed to delivering not only quality products but also unparalleled service. It serves as an inspiring example of how a customer-centric approach and technology can revolutionise traditional business models.