Summary
Problem Statement
A prominent player in the undergarment industry has already listed its catalogue in 3 marketplaces and aims to expand to 10. However, efficiently managing orders across all 10 platforms poses operational challenges.
Solution
Integrates the brand’s SAP-based inventory across all locations with the Zadinga Inventory Management & Catalogue Management System.
Uses the automated Catalogue Listing tool to share the catalogue across the remaining 7 marketplaces.
Uses the Zadinga Order Management System to consolidate order management and shipping into a single, user-friendly dashboard.
Integrates the brand’s supply chain with five 3PL providers.
Quantifying Solution Outcomes
80% improvement in launch speed
3X growth in marketplace listing
2X increase in e-commerce gross merchandise value (GMV)
4X reach with additional 3PL integration
In the fast-paced world of e-commerce, expanding your brand's presence across multiple marketplaces is often a key strategy for growth. For a prominent player in the undergarment industry, this expansion journey was not only inevitable but also necessary for maintaining a competitive edge. With their sights set on listing their catalogue in ten different marketplaces, they faced a daunting challenge: how to efficiently manage orders across all these platforms without compromising on quality and customer satisfaction.
The Challenge of Expanding Across Multiple Marketplaces
Before implementing a comprehensive solution, the undergarment industry leader had already listed its products in three prominent marketplaces. While this initial step was essential for testing the waters and building brand recognition, scaling up to 10 marketplaces came with its own set of operational challenges.
The foremost problem was the need for a streamlined approach to manage inventory and catalogue listings across multiple platforms. Maintaining consistency in product listings, pricing, and inventory levels was becoming increasingly complex. Additionally, they needed a unified system to manage orders from various marketplaces efficiently.
Zadinga to the Rescue
To address these challenges head-on, the brand decided to integrate their SAP-based inventory management system across all their locations with the Zadinga Inventory Management & Catalogue Management System. This integration served as the foundation for their scalable solution.
One of the standout features of their strategy was the use of Zadinga automated Catalogue Listing tool. This tool allowed them to seamlessly share their catalogue with the remaining seven marketplaces. With a few clicks, their product listings were distributed across multiple platforms, ensuring consistency and accuracy.
To streamline order management further, they implemented the Zadinga Order Management System. This user-friendly dashboard consolidated order processing and shipping logistics. It meant that, regardless of the marketplace the order originated from, the brand could efficiently manage and fulfil it through a single interface. This not only reduced the risk of errors but also improved overall customer satisfaction by ensuring faster order processing and accurate shipping.
In addition to inventory and order management enhancements, the brand also took a bold step by integrating their supply chain with five third-party logistics (3PL) providers. This move was crucial for managing the logistics of a growing business with diverse distribution needs. With real-time visibility into inventory and order data, their 3PL partners could efficiently coordinate shipping and delivery, resulting in quicker turnaround times and happier customers.
Assessing the Impact
The implementation of Zadinga brought about a remarkable transformation for the undergarment industry leader:
80% Improvement in Launch Speed: With the Catalogue Listing tool’s automation and the unified Order Management System, the brand achieved an 80% improvement in the speed at which they could launch their products on new marketplaces. This meant they could swiftly capitalise on emerging opportunities and trends, staying ahead of the competition.
3X Growth in Marketplace Listing: Expanding from three to 10 marketplaces was no small feat. Thanks to Zadinga seamless integration and automation capabilities, the brand achieved a threefold increase in the number of marketplaces where they listed their products. This expanded reach helped them tap into new customer segments and markets.
2X Increase in E-commerce GMV: The growth in marketplace listings translated directly into a twofold increase in the brand's e-commerce Gross Merchandise Value (GMV). Their ability to efficiently manage orders and inventory across multiple channels meant increased sales and revenue, contributing significantly to their bottom line.
4X Reach with Additional 3PL Integration: Integrating their supply chain with five 3PL providers extended the brand's reach and distribution capabilities. This resulted in a fourfold increase in their ability to serve customers efficiently and deliver products to a wider geographical area.
In conclusion, the undergarment industry leader's journey to manage listings on multiple marketplaces and scale their business is a testament to the power of strategic technology integration. By partnering with Zadinga and leveraging its Inventory Management, Catalogue Listing, Order Management, and 3PL integration solutions, they not only overcame operational challenges but also achieved substantial growth and improved customer satisfaction. This success story showcases how a holistic approach to e-commerce management can pave the way for a thriving and scalable business in the digital age.
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